Donald Trump, owner of the Miss Universe Organization since 1996, is exploring a sale of his 49 percent stake in the Miss Universe Organization after NBC and Univision dumped the beauty pageant business over remarks he made about Mexican immigrants in announcing his run for president last month, according to the NYPost.
Trump is mulling a sale after getting approached by several interested parties, said a source close to the situation. NBCUniversal co-owns Miss Universe, which also includes the Miss USA and Miss Teen USA Pageants.
The 2015 Miss USA Pageant on Reelz draws smallest audience ever with 925 000 viewers. For comparison’s sake, last year’s properly promoted pageant, broadcast on NBC, averaged 5.56 million viewers. In its heyday, the pageant snared an average of 38 million viewers in 1979.
In 2013 NBC revealed that close to one billion worldwide viewers in 190 countries tuned in to the 2013 Miss Universe Pageant.
But there is another solution for the Miss Universe Organization, Paula Shugart, President of the MUO can save the prestigious beauty pageant. She has begun to have conversations with several broadcasters “We’ve been around 64 years in different ways and many different forms so I think we’re just entering our next chapter. And I was here [as organization president] 13 years ago when we went from CBS ownership, where it had been so long, to NBC. No one had expected that either.”
Trump has sued Univision in New York state court for $500 million over its decision to drop the pageant programming and plans to file a similar suit against NBC, a source said.