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Sunday 4 December 2016
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Miss Universe 2014 Paulina Vega is the face of Falabella

Miss Universe 2014 Paulina Vega is back in Colombia! She will visit Cartagena, Bogotá and Barranquilla. Paulina was welcomed by Miss Colombia 2007; Miss Universe 2008 1st runner-up Taliana Vargas.

Vega announced that she is the new face of Falabella, the largest South American department store. In the 2000s some of the celebrities who have appeared in ads are Cecilia Bolocco Miss Universe 1987, Valeria Mazza, Juanes, Kate Moss, Gisele Bündchen and Ricky Martin.

Paulina Vega Falabella

Paulina Vega Miss Universe Falabella

“Paulina Vega Es Falabella”

The official campaign was realized in Chile and New York, where Paulina lives as the current Miss Universe.

Lucas Chávez-Alcorta, Falabella’s marketing manager said it was important to have the most beautiful woman of the world to represent the brand. Paulina Vega added that she is happy to “represent Falabella, a recognize brand in Colombia.”

Miss Universe Paulina Vega falabella

Official picture of Paulina Vega for Falabella

Paulina Vega Falabella 2015

Paulina Vega miss universo falabella

Falabella Paulina vega

Paulina Vega for Falabella

Pictures from the official campaign



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